The holidays are upon us and the economy is still having an impact on our gift giving traditions. According to the National Retail Federation, group gifting is on the rise this year and expected to be one of the top 10 trends of the 2009 holiday season. There are many benefits to group gifting, the main being that friends and family can give more and spend less by teaming up and splitting the cost of one or a bundle of special gifts for their loved one. The group gifting website, eDivvy.com, makes it fast easy and affordable. Friends and family can sign on to the site and pay their portion separately, eliminating the hassle for one person to collect cash. The website is linked to a variety of top retailers like Amazon, Apple, Macys and many more. The site also provides experts who can suggest ideas for those you may have trouble gifting. eDivvy.com has also recently announced the launch of a business to business application that will allow merchants to use the group gifting option straight from their own websites. This is sure to make one of the biggest holiday trends of the year easier and more accessible for online shoppers.

November 1, 2009 by admin