LOS ANGELES, Jun 24, 2009 (BUSINESS WIRE) -- Everybody loves a birthday but not everyone likes spending a ton on a gift. Making birthday wishes come true for friends, family and loved ones all year long can get rather costly, which is exactly why eDivvy.com (www.edivvy.com) was created. Showing someone you care and gifting them with something they truly want or need is no easy task.

eDivvy.com makes it that much easier for friends and family to choose and split the cost of Birthday gifts year-round.

eDivvy.com takes it one step further by providing expert advice on the best gifts to give, whether it be 21st birthday gifts, 50th birthday gifts, or any other milestone age you choose to celebrate. The organizer of the group gift can choose the appropriate occasion and then pick from a list of recommendations and popular gifts. eDivvy.com also partners with top retailers like Amazon.com(R), Apple Store, Macy’s, REI, Sur La Table and other leaders (view all at http://www.edivvy.com/learnmore/merchants/) to provide the best Birthday gift ideas. A few of the top expert recommended gifts available on eDivvy.com for Birthdays include the Garmin Colorado GPS System ($100.00 when split 6 ways), a 17 inch Car Video Roof-mount Monitor Screen ($33.33 when split 6 ways) and LCD Digital Picture Frame with Remote ($17.00 when split 6 ways).

eDivvy.com is remarkably easy to use. The organizer of the group gift creates their event by choosing the occasion and an invitation design to match. They customize their invite information and then select the product(s) they want to group gift. After a few more simple customizations, they add the email addresses of those they wish to invite to group gift and send. eDivvy.com takes over from there. Once each e-mail recipient receives the email on behalf of the organizer, they can choose how much they want to contribute, and charges that amount to a major credit card through eDivvy’s highly secure process. Once the group gift is fully funded, eDivvy.com ensures the gift is shipped directly to the recipient from the retailer from which it was chosen. All of those who contributed to the gift can also sign a virtual gift card for the recipient. The organizer can check in throughout the process, see who has contributed and the remaining amount needed to purchase the gift, and send gentle reminders if need be.

Everyone is continuously looking for ways to save money in this economy but they don’t want to miss out on the joys of celebrating occasions like birthdays. Eden Jarrin, President of eDivvy.com, believes because of that, the timing is perfect for a site like this one. "People still want to delight their families, friends, business acquaintances, but for obvious reasons may feel less able to. Splitting the cost of a more expensive gift is the solution," she said.

eDivvy.com can be used all year long for great birthday gifts for men as well as birthday gifts for her. Also available all year long are gifts for charity fundraising, wedding registries, teacher gifts and so much more. New retailers and gift options are regularly being added to the site. Follow news, unique gift ideas, and more at http://www.edivvy.com/blog/.

Source: CNBC